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London Fashion Week gears up for September 2009 – The pressure is already building for Spring /Summer collections to be ready for what could be a make or break show. Leading fashion retailers understand that despite the downturn there is a group that are hard core customers and who will always shop for new and exciting clothes. Regularly refreshing window displays with new content is just one of the ways that retailers can continue to attract buying customers.

Provisional dates for London Fashion Week are 18th – 22nd September and the venue is Somerset House off the Strand, a truly beautiful setting that will complement the vibrant fashions on the catwalk.

Following New York Fashion Week and ahead of Milan and Paris fashion weeks, the London Fashion Week is a biannual event that is a must-see for the fashion industry. Trade and Press jostle for positions to both enjoy and discover the latest innovations and fashions that will adorn top fashion stores or disappear with barely a trace.

Organised by the British Fashion Council, London Fashion Week is the premier event for British designers looking to promote their designs to a worldwide audience. Various schemes are in place to financially support the brightest young talents to enable the best to exhibit on a level catwalk with the world’s leading fashion houses.

BFC New Generation is a scheme that is sponsored by Top Shop and supports young designers exhibiting during London Fashion Week. Estethica is sponsored by Monsoon and supports collections that are based on ethical, or ecological, or organic principles. Fashion Forward is sponsored by Westfield London and supports British designers who have already made their mark during London Fashion Week. It is a scheme that has helped several of the UK’s top designers get established.

People wishing to attend specific catwalk shows outside of Trade and Press can do so at the discretion of individual designers. During the week, more than 200 British and international fashion and accessory designers will be exhibiting work which will have been kept under wraps right up until the day of the show.

Following London Fashion Week is London Fashion Weekend which is an extremely popular event where anyone who loves clothes and haute couture can get up close and personal with top fashion labels and buy clothes for slimmed down prices. During the event, fashion and beauty experts are on hand to give advice.

While Lakme Fashion Week still in progress here in the country, London Fashion Week continued to woo fashionstas in style. This time the fashion fiesta became the talk of the world for a number of reasons and the most important one was the 25th anniversary of the event and a new venue in 180 The Strand moments away from Somerset House. This being a significant year, there were a host of big-names showcasing their designs. Burberry, Pringle, Jeremy Scott and Sass & Bide. Matthew Williamson, Jonathan Saunders and Antonio Berardi also returned to the city to stage fashion shows here. London Fashion Week kicked off with a fresh air of optimism, enthused by London womenswear designer, Caroline Charles. With five changing themes, Charles kicked off with Cruise- a cutesy collection of poppy polka dots, romantic ruffles and flirty shorts. The designer, who was awarded an OBE after celebrating her 40th anniversary in fashion, then followed with Resort- an exotic compilation of fifties style tunics and cropped trousers, accessorising with heavily beaded necklaces, chunky bracelets and sun hats.

Bora Aksu collection was inspired by the Oscar Wilde story ‘The Happy Prince’. True to style, there was an array of textures and fabrics, with tulle and lace being the order of the day. Shades of black, cream and ballerina pink dominated. With futuristic takes on modern classics (think pleated brocade coats with sculpted shoulders and high-rise collars in berry hues with metallic touches), the makeup was feminine, modern and fresh to complement it in Paul Costelloe show. Farm boy turned mystic water colourist Emil Nolde was name checked by Nicole Farhias the inspiration for this SS10 collection. Harem trousers looked subtle rather than attention seeking. There were classic shapes with clever flourishes, including a jade-green skirt with a hip-complimenting V-fold and a jacket and skirt in a textured, woven raffia check. Osman You sefzada’s beautifully soft shapes, simple, clean and interesting line dresses were awesome. Mark Fast’s collection was full of crocheting and knits but nothing granny like about this collection! It was fine whether it is an overdress or soft jewellery. Mary Katrantzou had colourful and kaleidoscopic prints, which perfectly suited the summer season. Biker meets Boho designs with tassels by Aminaka Wilmontare still talk of the town.

Peter Pilotto without any surprise stuck to gorgeous prints and draped dresses which made it to the wish list of every female. Paul Smith’s old fashioned Britishness and quirky eclectic style was commendable and very elegant. Josh Goot presented some really eye catching pieces in a mixture of bright colours and optical monochromatic designs. Christopher Kane used a really unusual use of gingham checks to create beautiful and feminine dresses.

Todd Lynn’s silhouettes with the shoulders almost sprouting into wings were larger than life, but still wearable. Marios Schwab showcased a mixture of layering, textures, draping, all put together so cleverly for an elegant look. Meadham Kirchoff’s clever use of layering and texture was the highpoint of the collection with a great contrast between flowy and structured. British Household name, Clements Ribeiro showcased a still-life presentation of their newly-revived eponymous label. Aquascutum offered a sophisticated take on all things summery. A collection centred around long lengths and muted colours, the show was about grown up, classic pieces that don’t yell for attention yet catch the eye with sheer elegance and strength. Giles Deacon focused on accessories this season. The heavy, complex necklaces comprised of silver balls, Swarovski crystals, chains and various other jewels which were particularly impressive. Insect rings are sure to go down in a storm.

Burberry closed the week with the showing of its Burberry Prorsum womens wear line. Bright colours and long dresses featured prominently on the catwalks at many of this year’s spring/summer shows thereby setting a trend. From plus-size models on the Mark Fast cat walk to Slum dog couple Freida Pinto and Dev Patel holding hands in the front row at Burberry, London Fashion Week spring/summer ‘10 certainly caused a stylish stir.

2009 fashion week at different places especially on the fashion capitals was exciting.Though traditional belief says that fashion is youth-obsessed,the fashion weeks this year wronged the age old myth.

Let us take a look at the grand fashion weeks of London,Paris and New York.

London Fashion Week

The fashion elite were left mouth-opened at the London Fashion Week this year.Running from a week this fashion industry event offered a huge scope to the fashion designers and fashion houses to showcase their new collections.The buyers got a good idea about the latest trend in the runaway show.

London Fashion Week indicated what’s “in” and what”s “out” this season.The event once again proved why it has been so popular in London for twenty five years.The event gave a glimpse of the fashion wears the designers are going to produce for the coming months.It also allowed the retailers to take their time to incorporate the design wears into their retail marketing.

Peter Pilotto awed the audience with his fantastic collection. Paul Smith, Aquascutum and Vivienne Westwood add new dimension to the event.Christopher Kane’s Autumn/Winter collection was a must see.Ossie Clark took the crowd to a nostalgic world with the outstanding designer wears.

Paris Fashion Week

Paris Fashion Week showcases the silhouette that is going to define the 21st century fashion trends.Paris has always gained the first position whenever a comparison took place among New York,Paris,London and Milan and the style adapted by the French designers perfectly justifies the position of City of Lights.

The designers once again successfully merged pageantry and artistry.In spite of drawing inspiration from every field they remained precise in the move they make.The perfect cut and tailoring of the designer wears were real treat to eyes leaving the audience spell bound.

The feathered visors of Givenchy,the furry motorcycle helmets of Karl Lagerfeld,the wooden birdhouse and golden bananas on the model’s heads designed by Bernhard Wilhelm all contributed to the making of Paris Fashion Week a grand success.Comme des Garcons,Maison Martin Margiela and Gaspard Yurkievich took the event one step ahead.

New York Fashion Week

New York Fashion Week showcased a set of garments that left the audience spell bound.The use of unusual material made the audience even more curious about the outfits.The designers have given their best to create numerous versatile dresses but the focus was on the80’sstyle.Oversized cocoon is back this season.

Many designers stuck to black and whit.But then others offered visual treat with their hot pink or citron colored fashion wears.The nontraditional trend revealed in the New York Fashion Week is going to be a big hit for the year.To get a glimpse of the new style check out the Narciso Rodriguez,Oscar de la Renta and Michael Kors shows.

The shows of Ralph Lauren,Calvin Klein and Marc Jacobs presented a new idea altogether.The contrast between the somber tones with shine and metallic finish make the shows even more exciting.

The fashion weeks of the three fashion capitals of the world set the latest fashion for the coming time.