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The Mercedes-Benz Miami Swim Fashion Week 2010 hit the runways Wednesday July 15, 2009 through Sunday July 19, at the Raleigh Hotel as Mercedes-Benz Fashion Week Swim returned for its fifth year. The glorious five day event held at Raleigh Hotel in Miami saw celebrities and the elite having a grand time. It is estimated that more than 12,000 made their presence felt at the sandy beaches.

IMG Fashion launched the fashion week and the renowned car manufacturing company, Mercedes-Benz, showcased their new variants of E-Class sedans and coupe. Popular fashion designers and newbie took active part in the single largest event ever.

Designers from all around the world included Tibi, Red Carter, Cia.Marítima, Xtra Life LYCRA®, Luli Fama, Ed Hardy Swimwear, Tori Praver Swimwear, Mara Hoffman, White Sands Australia, Vitamin A and V Del Sol. The event was a real eye-catcher as attendees witnessed attractive models donning the latest designer swimsuits make their way across the ramp.

The event could not have been any better especially when popular actors and actresses Jason Kennedy, Perry Reeves, Gilles Marini, Roxy Olin and many others were present. The Star Lounge was where the celebrities and VIPs enjoyed much of the hospitality. The press, media corporations and retailers wasted no time in doing what they do best.

bodySCULPT™, the most popular and leading plastic surgery practice in Manhattan, was a sponsor and organized “Day of Beauty” at The Lookout Suite in The Shore Club. Attractive bodySCULPT™ models handed out fortune cookies containing messages of confidence, such as “Don’t Worry, It’s Our Little Secret” and “Indulge, We’ve Got You Covered”. Other sponsors included DHL, Continental Airlines Inc., Miami.com, and Getty Images.

Those who missed watching the Mercedes-Benz Miami Swim Fashion Week 2010 hit runways can watch photographs and videos of the event online. The organizers, whom the press got a chance to meet, commented that the week long program was ‘a grand success’ which in fact was an understatement.

London Fashion Week gears up for September 2009 – The pressure is already building for Spring /Summer collections to be ready for what could be a make or break show. Leading fashion retailers understand that despite the downturn there is a group that are hard core customers and who will always shop for new and exciting clothes. Regularly refreshing window displays with new content is just one of the ways that retailers can continue to attract buying customers.

Provisional dates for London Fashion Week are 18th – 22nd September and the venue is Somerset House off the Strand, a truly beautiful setting that will complement the vibrant fashions on the catwalk.

Following New York Fashion Week and ahead of Milan and Paris fashion weeks, the London Fashion Week is a biannual event that is a must-see for the fashion industry. Trade and Press jostle for positions to both enjoy and discover the latest innovations and fashions that will adorn top fashion stores or disappear with barely a trace.

Organised by the British Fashion Council, London Fashion Week is the premier event for British designers looking to promote their designs to a worldwide audience. Various schemes are in place to financially support the brightest young talents to enable the best to exhibit on a level catwalk with the world’s leading fashion houses.

BFC New Generation is a scheme that is sponsored by Top Shop and supports young designers exhibiting during London Fashion Week. Estethica is sponsored by Monsoon and supports collections that are based on ethical, or ecological, or organic principles. Fashion Forward is sponsored by Westfield London and supports British designers who have already made their mark during London Fashion Week. It is a scheme that has helped several of the UK’s top designers get established.

People wishing to attend specific catwalk shows outside of Trade and Press can do so at the discretion of individual designers. During the week, more than 200 British and international fashion and accessory designers will be exhibiting work which will have been kept under wraps right up until the day of the show.

Following London Fashion Week is London Fashion Weekend which is an extremely popular event where anyone who loves clothes and haute couture can get up close and personal with top fashion labels and buy clothes for slimmed down prices. During the event, fashion and beauty experts are on hand to give advice.

Bangalore Fashion Week is running full steam ahead as planned with apparently 32 designers having confirmed participation. Now do not ask us the names because just as the rest of the world, we are as clueless about the names of the ‘32 minus 8′ designers. Ask about the names of the remaining 24 designers, and no one seems to be willing to be giving in. The four-day extravaganza will apparently be a host to some of the country’s top-notch designers, several upcoming designers, leading buyers, and some of the country’s best known models.

We spoke to Gouri Kapur one of the board members of BFW, “We have gotten a lot of entries but have yet to shortlist the final designers who will be showcasing at the event. We will be concentrating on quality. We will also be giving a platform to young designers.”The members on the BFW board who will be excising this quality control include Rahul Dev Shetty, Sheetal Sharma (last minute entry as the choreographer of the show), Sanchitta Ajjampur, Gouri Kapur, Mirza L Baig, Siddharth Mahajan and Feroze Khan.

Manovi raj Khosla, who is a participating member, has done a turnabout from his stand where he earlier thought that the idea of having BFW was ‘non starter’ in the first place! Now he changes sides and says, “Hey it’s Bangalore so how can I not do it! I have confirmed to the organizers verbally about an hour ago (relatively speaking) but have not signed on the dotted line yet. I will be showcasing my own collection comprising of both menswear and womens wear. As of now I do not have any showstopper in mind. Commenting on the line-up of designers at Bangalore Fashion Week, Feroz Khan – Creative Director, Dream Merchants said, “Designers are the soul of any fashion event, and we are indeed glad to host some of the country’s leading names.” Apparently the ramp will have no stars as according to some board members, the stars take away the limelight from the designer. The star of every show will be the designer.

The participating designers at BFW are also being promised exposure and access to a selection of Indian and international buyers from South Africa, Japan, Europe amongst other parts of the fashion world. Well, it’s a sponsored event and ‘talks still on for the main sponsor’, even though there are exactly 12 days left for the gala event! Well, we sincerely wish them the very best, even though the need of yet another fashion week in India is yet to be justified! Oh yeah, by the way all eight participating designers have been invited to showcase and as such do not have to pay any fee. On the contrary, it’s an all expense paid trip ahem platform for them. The eight confirmed names are.

1. Rocky

2. Manoviraj Khosla

3. Abdul Halder

4. Jatin Kochhar

5. Samant Chauhan

6. Abhi Rahul

7. Raj and Neetu Shroff

8. Jason and Anshu Arora Sen